Rob Gifford is a cross-functional User Experience professional with 6 years of experience designing, architecting, and researching websites and software. He has experience implementing the UX process in various different settings and teams, and he works with Lean UX methodologies to integrate UX into agile environments. Rob is passionate about combining design thinking with cognitive psychology and business strategy to create innovative solutions. His key skills and expertise include experience design, experience research & modeling, UX evaluation and assessment, visual design, adoption and impact measurement, and medical product design. Rob holds an MBA from Bentley University. He is a Manager of User Experience at Medullan.