Krista is the Associate Director, UX Strategy at BEAM Interactive in Boston. Her focus on research and strategy combined with her background in user experience design, allows her to bridge the strategy and design practices. Before making the transition to an agency, Krista worked for several years in higher education as an educational technologist specializing in instructional design, visual design and media literacy. She combines her background in teaching and learning with design research, design thinking, service design and strategy to advocate for the user and design user-centric digital experiences.

Krista holds an MFA in Design Management from the Savannah College of Art and Design. She also has designed and taught classes in methods of contextual research, the history of innovation, human factors and service design at various institutions.