Susan Mercer
Mad*Pow Experience Research Director
Boston, MA
After starting a career in geophysics, Susan discovered that she enjoyed visually communicating her data more than she enjoyed researching the science. She has over 20 years of expertise in user experience, working both as a consultant and in-house designer and researcher. She has several years of experience in conducting user research, using a diverse set of research methods from contextual inquiry to ethnography to collaging across industries. Susan has her MS in Human Factors in Information Design at Bentley University, and is now an Adjunct Professor in that program and an Experience Research Director at Mad*Pow in Boston.