It can be difficult to establish or grow a UX team. Often the biggest obstacle goes unrecognized: the impact of corporate culture. This talk defines corporate culture, how it can impact a UX team and offers ways to both identify it and work around it.
The big, unspoken and underappreciated obstacle to the success of your UX team is often unidentified: corporate culture. Culture is the larger world in which a UX team must sink or swim. Understanding the impact of your corporate culture will enable you to get a foot hold and gain traction.
When a UX team stalls, it’s often due to cultural barriers or myths which haven’t been explicitly identified. It’s not enough to find an “executive sponsor” when culture can be a far stronger, grass roots force. By understanding the barriers and myths, a UX team can find ways to address them, get around them and even leverage the opportunities or values.
This talk will lead the audience through different approaches to identify and think about corporate culture, such as barriers, opportunities, myths and values or the competing values framework. My objective is to reveal what culture is, the impact it has on your success and how to work with culture to create an effective UX strategy. I’ll provide resources to help get you started and provide case studies on how I’ve leveraged culture to create a strategy for a UX team.
The audience will gain a better understanding of what culture is, how to identify their corporate culture and, more importantly, how to think about the impact on their UX practice.
