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Friday, May 15 • 9:15am - 10:00am
Coping with Complexity in Health Care: Enabling Sense-Making through Great UX

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This session will be video-recorded. If you do not wish to be recorded, please choose to attend a different session.

Current trends have expanded the role that people play in monitoring, managing, and making decisions about their health. Whether people are selecting the right health insurance plan, evaluating treatment options, or trying to comprehend and gain actionable insight from complex medical tests or their own fitness data, they are often faced with complex and unfamiliar information and data. Failure to make sense of this information can lead to anxiety, poor decisions, and missed learning opportunities. User experience professionals have an important role to play in improving health care by facilitating comprehension, clarity and actionable insight. In this session we will discuss how to design experiences that support complex decisions and sense-making in the healthcare space.  You’ll learn how different types of users approach diverse health information and offer you practical guidance on how to improve their experiences.

avatar for Medullan Inc.

Medullan Inc.

Medullan is a digital healthcare consulting firm that envisions and crafts amazing user experiences to engage and motivate healthcare consumers and facilitate business transformation.

avatar for Rob Gifford

Rob Gifford

Manager, UX, Medullan
Rob Gifford is a cross-functional User Experience professional with 6 years of experience designing, architecting, and researching websites and software. He has experience implementing the UX process in various different settings and teams, and he works with Lean UX methodologies... Read More →
avatar for Rebecca Lord

Rebecca Lord

VP, UX, Medullan
Rebecca is an accomplished UX professional with over twelve years experience, specializing in creating simple and elegant human-centered designs.  With an education in studio art and anthropology, she blends curiosity and compassion for people with creativity in all of her work... Read More →
avatar for Tim Merrill

Tim Merrill

Senior Manager, User Experience, Medullan
Tim is a UX/Design evangelist and leader with 16 years of consulting, in-house design, team management and business ownership experience. With a degree in Neuropsychology from Syracuse University and a concentration in art, he is passionate about using Lean methodology, human-centered... Read More →

Friday May 15, 2015 9:15am - 10:00am EDT
Liberty A/B - Unconference

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