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Friday, May 15 • 1:00pm - 1:45pm
Personas: The Cause of, and Solution to, All of Life’s Problems

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Sponsored Session

Personas are a common tool to advocate for user perspectives in the design process. When used correctly, they can guide great designs. However, like any other tool, when used incorrectly, personas can lead to less-than-stellar results. Sometimes personas are used to rigidly prescribe or justify design decisions, leading to inflexible designs. Likewise, some companies try to standardize personas across multiple projects, resulting in such high-level descriptions that they become a useless reference in guiding the design.

We’ll discuss best practices in user research to drive persona development at the “right” level, and how to best leverage them to guide successful experience design.


Moderators
Speakers
avatar for Jonathan Podolosky

Jonathan Podolosky

Managing Director of Experience Strategy, Mad*Pow
Jonathan Podolsky, Managing Director of Experience Strategy at Mad*Pow, has extensive knowledge innovating customer, guest & patient experiences for major retailers, hospitality companies and healthcare providers. Jonathan is able to leverage 10 years of industry knowledge to reinvent and innovate experiences and services based on brand values, strategic goals and user understanding. Jonathan has what he calls “Idle Hand... Read More →


Friday May 15, 2015 1:00pm - 1:45pm
Liberty A/B - Unconference

Attendees (140)