UX and UI designers must truly understand typography in order to help users easily navigate their information hierarchy. By taking advantage of a visual type hierarchy you can give order to the elements in your design. Just as web designers and developers use header tags – h1, h2, h3 and so on – to organize the importance of text, text hierarchy uses visual cues.
Creating an effective type hierarchy means using a type ramp, typographic grid, and logical white space, in order to create a clear user flow. In this session you are introduced to the relevant parts of a typeface, and their effect on usability. You will also discover the importance of building and using a typographic grid.