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Friday, May 15 • 11:15am - 12:00pm
Doing the Whole Mobile Usability Research, Thing

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Over 85% of American Millennials consumers own a smartphone. Companies like Google and Amazon.com have dedicated Mobile and Tablet UX Researchers. They have put great effort into creating the best User Experience for their users. Mobile has become a space in which there is great potential for customer engagement and acquisition.

They will learn what background knowledge they need to know before getting going, find out where resources are available to them for conducting research, learning how to translate their established research skills into Mobile research, see an actual Mobile Usability Test, and then do a mock Mobile Usability Test for themselves. They will even walk away with a Mobile UX Research manual and a swag bag.

avatar for Henry Hernandez III

Henry Hernandez III

Lead Mobile and Tablet UX Researcher, Cengage Learning
His current research focuses on Mobile, Tablet, and Desktop sites and apps for iOS, Android OS, and Window OS platforms. He understands the complexities and differences that conducting Mobile and Tablet UX Research entails, as well as how to best tackle those issues.

Friday May 15, 2015 11:15am - 12:00pm EDT
Back Bay C/D

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