More companies are now setting up UX teams without a full understanding of what it entails, and new UX managers are facing unanticipated challenges. This panel brings together a range of experienced team leaders to share their tactics and lessons learned.
It appears that companies have recognized the value of user experience. In 2013, Robert Fabricant wrote in the Harvard Business Review: “The value of UX as a corporate asset is no longer in question.” New UX teams are springing up with existing user experience teams rapidly expanding. However, the growing pains can be significant:
- What balance of skills should your team include?
- How do you scale a team without hiring new people?
- How do you expand and maintain coherent outputs?
- How do you measure the UX value to get the headcount you need?
You’ll hear from experienced UX leaders from several companies grappling with varying situations. We will cover starting an internal team who are located together as well as growing a globally distributed professional services group who all work at different client sites. We expect to address the challenges of delivering to a common set of standards to figuring out which skills to hire first or how to expand a mature team. We'll get beyond the burning issue of not enough skills in the market place, and explore creative ways to grow a team from within.
The audience will gain insights into the thinking behind each growth strategy, what worked and didn’t work from experienced UX managers. We’re present the reality, together with ways to approach and address the challenges of building a new team or expanding an existing team.