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Friday, May 15 • 4:15pm - 5:00pm
Growing Pains - lessons learned in growing a UX Team

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More companies are now setting up UX teams without a full understanding of what it entails, and new UX managers are facing unanticipated challenges. This panel brings together a range of experienced team leaders to share their tactics and lessons learned.

It appears that companies have recognized the value of user experience. In 2013, Robert Fabricant wrote in the Harvard Business Review: “The value of UX as a corporate asset is no longer in question.” New UX teams are springing up with existing user experience teams rapidly expanding. However, the growing pains can be significant:


  • What balance of skills should your team include?

  • How do you scale a team without hiring new people?

  • How do you expand and maintain coherent outputs?

  • How do you measure the UX value to get the headcount you need? 


You’ll hear from experienced UX leaders from several companies grappling with varying situations. We will cover starting an internal team who are located together as well as growing a globally distributed professional services group who all work at different client sites. We expect to address the challenges of delivering to a common set of standards to figuring out which skills to hire first or how to expand a mature team. We'll get beyond the burning issue of not enough skills in the market place, and explore creative ways to grow a team from within.

The audience will gain insights into the thinking behind each growth strategy, what worked and didn’t work from experienced UX managers. We’re present the reality, together with ways to approach and address the challenges of building a new team or expanding an existing team.

Moderators
avatar for Sarah Bloomer

Sarah Bloomer

Principal, Sarah Bloomer & Co
User experience practitioner and coach with years and years of experience in Australia and the USA. The best part is continually discovering new ways to be good at UX. I coach UX teams, run design courses in design research, sketching, facilitation and visual design, and am an adjunct professor of collaborative design at Olin College. We hold meetings for UX managers to share their solutions and challenges. And when I get the chance, I speak... Read More →

Speakers
avatar for Marc Cajolet

Marc Cajolet

User eXperience Strategist, Kronos, Inc
Building a great UX team. Over coming internal challenges to funding and authority, taking on new opportunities for mobile, accessibility, and cloud.
avatar for Lori Landesman

Lori Landesman

VP, User Experience, TradeStone
Lori Landesman is the Vice President of User Experience at TradeStone, which provides enterprise software for the retail industry. Over the last 20 years, she's also worked at Netscape, User Interface Engineering, The MathWorks, IBM and Attivio. Throughout her career, her goal has been to make life easier for people who use software, web and mobile applications. Lori leads cross-functional teams through a user-centered designed process that... Read More →
avatar for Kirsten Robinson

Kirsten Robinson

Director of User Experience, Brightcove
I am the Director of UX at Brightcove, who make online video software. This is my third time building and managing a user experience team. I've faced challenges such as explaining UX to the organization, introducing UX into an Agile development process, and merging teams from two acquisitions. At Brightcove, I'm evolving and growing a design team to incorporate more user research and testing. | | Ask me to wax rhapsodic about the Bentley... Read More →
avatar for Baruch Sachs

Baruch Sachs

Senior Director, User Experience, Pegasystems


Friday May 15, 2015 4:15pm - 5:00pm
Independence