UXPA Boston Conference 2015

Let's talk about content strategy. Let's talk about UX design. Let's talk about real-world experiences.

As a content strategist at Mad*Pow, I work with designers and writers, user researchers and project managers, content managers and content creators. We can all do our work independently of one another, but sometimes we get the opportunity - and the challenge - of working together. In this talk we'll look at six scenarios where UX and content strategy combine to make our work better and our lives easier. Participants will leave with concrete tools and processes to follow for future projects.